My relationship with Rock and Roll started very early in life and is one of the biggest connection between me and my son. Not only that, Rock and Roll always kept motivating me to keep moving forward and facing my demons (emotional demons), in away Rock and Roll saved my soul. After many years racing Ironman for living (18 ironmans), coaching over 200 different athletes and becoming a Dad while fighting my own demons a learned quite a bit. 

I decided to share this journey because I notice that empowers others, so ROCK-IT-OLOGY was born.